IT'S BACK.
IROC is remembered as a unique and prestigious series that brought together some of the greatest drivers in motorsport. The concept of identifying the "champion of champions" remains a memorable aspect of racing history.
Now you can be a part of that history. All-new IROC swag is NOW AVAILALBE.
THE LATEST IROC TRENDS | IT'S ALL HERE
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2024 IROC Lime Rock Park Event Tee Black
Regular price From $29.99 USDRegular priceUnit price / per -
2024 IROC Lime Rock Park Event Tee Ice Blue
Regular price From $29.99 USDRegular priceUnit price / per -
2024 IROC Lime Rock Park Event Tee Royal
Regular price From $29.99 USDRegular priceUnit price / per -
2024 IROC Lime Rock Park Event Tee White
Regular price From $29.99 USDRegular priceUnit price / per -
IROC One Position Soft Shell Jacket
Regular price From $69.99 USDRegular priceUnit price / per -
IROC One Position Soft Shell Vest
Regular price From $64.99 USDRegular priceUnit price / per -
IROC One Spot Performance Sweatshirt
Regular price From $54.99 USDRegular priceUnit price / per -
IROC One Spot Tri-Blend Heathered Grey Tee
Regular price From $28.99 USDRegular priceUnit price / per
A TRUE CHAMPIONSHIP SELECTION
FEATURED PRODUCT OF THE MONTH: THE RETRO HOOD!
2024 IROC Lime Rock Park Event Tee Black
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LOOK GOOD. FEEL GOOD.
THEY SAID IT FIRST
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- Randy
"Love what we are seeing so far. Can't wait to rep my all new IROC swag at the track this weekend."
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-Tom
"I remember watching IROC with my father as a kid, and now I get to relive those experiences."
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-Curtis
"An easy store to navigate, even for an old-school fella like myself. I'm going to wear my IROC shirt to Talladega later this year."
THE RETURN
Known as IROC (International Race of Champions), a series of races was held annually from 1973 to 2006. IROC brought together the greatest drivers from all forms of motorsport to compete against each other in iconic cars on historic tracks. Although the annual events ended in 2006, the legacy and recognition of the IROC brand has continued throughout the years. IROC Holdings plans to bring the historic brand back to life.